REDESIGN OF THE LOYALTY STRATEGY
La Cage Brasserie sportive wanted to completely rethink how members of the program would be rewarded. stratLX has taken on a challenge by rethinking the loyalty experience to develop new loyalty levers based on the commitment of members through their behaviors.
The new Club Cage therefore goes beyond the traditional loyalty that tends to reward purchasing behaviors by incorporating both transactional and emotional loyalty mechanisms.
Through an all-new Club Cage app, the new program is based on a tier system that rewards members faster, based on their purchasing behavior and engagement with the Club.
With the LX methodology, we collaborated with the teams of La Cage Brasserie Sportive, the emblematic Quebec brand, to redesign its loyalty strategy, develop a robust business case, identify the right technologies to implement in addition to supporting them throughout the implementation and development stages of the mobile application, employee training and performance measurement.
Résumé du Projet
Revamp of the Club Cage rewards program
THE NEW CLUB CAGE OF LA CAGE BRASSERIE SPORTIVE
The new Club Cage offered by La Cage Brasserie Sportive now rewards members by awarding points on all purchases made in the dining room, online via LaCageChezVous.com as well as through third-party delivery orders.
The members of the Club Cage are therefore rewarded, regardless of the channel, even through delivery partners.
Members are also rewarded for referring a friend, completing satisfaction surveys, and completing personalized challenges.
Depending on the points accumulated, members can reach 4 different levels of the Cage Club, namely Pro, Elite, Platinum, and Master! The principle is simple; The higher the level of membership, the more points they earn per dollar spent. That’s not all!
Depending on the level reached, members get exclusive benefits, such as being able to participate in VIP events or be the first to taste the new products on the menu.
In addition, as soon as members accumulate enough points, they can start redeeming them for in-room or delivery/takeout discounts. They can also take advantage of the famous weekly promotions that are now reserved for Club Cage members.
La Cage – Brasserie sportive has completely revamped the experience it offered to members so that they are now rewarded more quickly, but above all at the height of their commitment.
Thanks to the brand new Club Cage, La Cage now offers a program adapted to current loyalty trends whose fun aspect will evolve over the years.
