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About stratLX

Loyalty marketing agency

stratLX, your team of loyalty and relationship marketing experts

stratLX is a loyalty marketing and relationship marketing agency offering strategic and operational support for the design, implementation and optimization of loyalty programs and customer relationship management. Our experts help brands build lasting and measurable relationships with their customers.

stratLX team


Andréanne Rondeau

Founder, Loyalty Expert

Passionate about all aspects of loyalty marketing, Andréanne is the founder of stratLX. Over the past 20 years, she has led several successful loyalty program projects from the original ideas to the launch phases. With her strong background in designing and implementing loyalty programs, she has played key roles as a strategic and tactical consultant in various sectors, including retail, hospitality, telecommunications and transportation, helping organizations achieve their business goals by adopting customer retention strategies.

Andréanne’s expertise combines strategic thinking and field experience with a comprehensive knowledge of high-tech environments. She has a full grasp of all the aspects for a loyalty project’s success. Andréanne supports clients in each phase of their loyalty projects and creates compelling business cases.


Meagan Mercier

Loyalty Manager

With a Master’s degree in Marketing Research, Meagan joined stratLX after holding positions in relationship marketing and business intelligence. Her analytical profile and skills in marketing research are put to use in the development of loyalty strategies.

She assists clients in the consumer research process and analyzes the loyalty programs that competitors offer to ensure a better match between good loyalty practices, consumer expectations and the achievement of business objectives. Meagan also helps clients document their program’s business rules and functional requirements ensuring a smooth transition for program implementation. Having participated in the developing and rolling of various loyalty programs, she fully supports clients throughout their loyalty projects. 


Julie Marcotte-Levasseur

Senior Loyalty Manager

Having worked at the heart of the digital transformation of medium and large companies, Julie has developed an extensive expertise in relationship marketing, loyalty and customer experience. With 15 years of experience in marketing and communications in the financial, telecommunications and sports industries, she has been instrumental in the evolution of mass marketing to personalized marketing through business intelligence practices as well as targeting and automation tools.

With an entrepreneurial mindset, she has led the implementation of loyalty and retention programs and managed CX and UX teams. Thanks to her track record, she mainly assists our clients in defining CRM strategies, designing customer journeys and creating online loyalty experiences. 

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