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Implementing and rolling out your loyalty program

Every successful strategy requires a well-executed plan. That how to support the experience you for your customers via any channel. That’s why our loyalty experts are here for you every step of the way, from implementing and rolling out your loyalty program to making sure it’s running smoothly day in, day out.

We can help you define your business rules, build a training plan for your employees, identify your performance indicators and select your technology partner. Our team of loyalty marketing consultants can offer your business a flexible approach to loyalty marketing, allowing you to choose from a turnkey or à la carte solution, regardless of the support you need. 

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Defining your business rules
and functional requirements

Once you approve the program concept and business case, we can work with you to define the business rules for your loyalty program. Specifically, we can draft a comprehensive document that includes your program’s functional requirements, including the rules for issuing and using rewards, segmenting your target audience and developing your promotional campaigns. 

This will provide you with a complete overview of the project’s scope and serve as a guide for setting up your loyalty platform. And, of course, this documentation is also a key component of your employee training program. 

Your employee training plan

Your employees are the primary ambassadors of your brand and loyalty program. They represent an important direct point of contact with your customers and are often their first source of information. This means that you must train your employees not only before the rollout of your program, but also regularly to ensure that it’s running smoothly.

Our team can help you set up a training plan specifically for your employees, so they can learn all about the program’s transactional and experiential benefits, respond to customer requests, learn how to use the program’s technology, and integrate new business rules for any program changes. 

Identifying your loyalty performance indicators

Key performance indicators (KPIs) are metrics that help you track the success of your loyalty program objectives. KPIs provide your entire organization with a clear picture of how your loyalty strategy is impacting your business performance. Since every program is unique and requires specific key performance indicators, our team can help you identify the right KPIs for your strategy and objectives. 

Finding the right technology partners

When you’re ready to take action and launch your loyalty program, our team will help you select the right technology partners. We can help you compile a list of potential loyalty platform providers and guide you through the process of selecting the best partner. We can even manage your entire loyalty platform RFP.

stratLX can support you every step of the way, from implementing your program to confirming its technical feasibility with your technology provider and managing your QA testing, ensuring that no stone is left unturned throughout the entire process.