stratLX articles

When a company launches a loyalty program, it’s for the long term. That’s why it’s…

Creating a loyalty program can be an exciting process—from coming up with your program’s visual…

A loyalty program is a virtual gold mine of information on customer behaviour, preferences, buying…

With so many loyalty programs now on the market, the benefits of offering a program…

Loyalty programs are highly measurable and can provide you with plenty of data. However, it…

When launching a loyalty program, the first group to target is your active customers. Inevitably,…

One of the key challenges when setting up a loyalty program is keeping your customers…

There are an increasing number of loyalty programs on the market today, and that is…