Finding the right KPIs to track the success of your loyalty program can be a…
Andréanne Rondeau1 September 2020
As Darwin taught us, the species that survive are not the strongest but those that…
Sébastien Giroux & Andréanne Rondeau24 June 2020
Successful loyalty programs increase frequency and average spend, improve profit margins, and reduce acquisition costs.…
Andréanne Rondeau15 June 2020
Our inboxes are constantly bombarded with promotions and offers. So it’s no wonder people are…
Andréanne Rondeau12 February 2020
Creating loyal clients means getting to know who they are and understanding—as well as anticipating—their…
Andréanne Rondeau21 January 2020
A recent study by KPMG found that the biggest issue members have with their loyalty…
Andréanne Rondeau7 January 2020
In Part 1, we took a look at your clients’ lifetime value through a simple…
Andréanne Rondeau20 November 2019
One of the reasons loyalty programs are so popular with brands is that they enable…
Andréanne Rondeau5 November 2019
A recent report from Bond Brand Loyalty indicates that only 11% of loyalty program members…
Andréanne Rondeau24 October 2019
