stratLX articles Do you know your customers’ lifetime value? Part 1One of the reasons loyalty programs are so popular with brands is that they enable…Andréanne Rondeau5 November 2019
stratLX articles How to personalize your loyalty experienceA recent report from Bond Brand Loyalty indicates that only 11% of loyalty program members…Andréanne Rondeau24 October 2019
stratLX articles Looking back on stratLX’s first yearIt’s already been a year since I started this professional adventure! On this date last…Andréanne Rondeau8 October 2019
stratLX articles Gold, Silver and VIP: Free and paid loyalty tiers (Part 2)Read part 1. Previously, we looked at loyalty programs that offered free higher tiers to…Andréanne Rondeau10 September 2019
stratLX articles Gold, Silver and VIP: Free and paid loyalty tiers (Part 1)Adding loyalty tiers in your loyalty program is an excellent way to engage customers through…Andréanne Rondeau3 September 2019
stratLX articles How to boost your customer referral programThe way a referral program works is simple: Offer an incentive to existing clients when…Andréanne Rondeau20 August 2019
stratLX articles Loyalty: How to select the right technology partnerWhen a company launches a loyalty program, it’s for the long term. That’s why it’s…Andréanne Rondeau6 August 2019
stratLX articles Loyalty: How and why you should document your business rules.Creating a loyalty program can be an exciting process—from coming up with your program’s visual…Andréanne Rondeau9 July 2019
stratLX articles Increase your loyalty program acquisitionA loyalty program is a virtual gold mine of information on customer behaviour, preferences, buying…Andréanne Rondeau26 June 2019
stratLX articles 3 Tips for building your loyalty programWith so many loyalty programs now on the market, the benefits of offering a program…Andréanne Rondeau28 May 2019