Get unprecedented insight into how loyalty executives see today’s biggest challenges and trends regarding loyalty programs.
With survey data from over 320 CMOs, CRM executives, and loyalty professionals, you’ll have a better understanding of how companies are investing in loyalty right now.
And, based on a behavioral data set of over 25.8 million loyalty member actions, you’ll get insight into which loyalty features make the biggest impact.
Use the report to inform your customer loyalty strategy for 2022 and beyond.
In this report, you’ll find:
Insights directly from loyalty professionals who are in charge of loyalty strategy in their organizations
Global loyalty trends, including N. America, Europe, APAC, and the Middle East
Industry-first, in-depth survey results on investment and ROI
A look at current trends and challenges, plus expected challenges for the next three years and strategies to overcome them
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