{"id":7322,"date":"2020-08-24T14:01:33","date_gmt":"2020-08-24T14:01:33","guid":{"rendered":"https:\/\/stratlx.com\/?p=7322"},"modified":"2023-10-16T19:26:49","modified_gmt":"2023-10-16T19:26:49","slug":"experience-client-evenements-les-affaires-2020","status":"publish","type":"post","link":"https:\/\/stratlx.com\/2020\/08\/experience-client-evenements-les-affaires-2020\/","title":{"rendered":"Conf\u00e9rence Exp\u00e9rience client – \u00c9v\u00e9nements Les Affaires 2020"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\n

Exp\u00e9rience client | Les Affaires<\/h1>\n

stratLX<\/a> est heureuse de s’associer \u00e0 \u00c9v\u00e9nements Les Affaires pour la conf\u00e9rence virtuelle Exp\u00e9rience client<\/a><\/strong>, les 16 et 17 septembre 2020.<\/p>\n

Dans le contexte actuel, alors que le client se retrouve au c\u0153ur de la\u00a0transformation num\u00e9rique<\/strong>\u00a0acc\u00e9l\u00e9r\u00e9e par la pand\u00e9mie, r\u00e9ussir \u00e0 cr\u00e9er cette exp\u00e9rience est plus ardu que jamais.<\/p>\n

Pour vous adapter rapidement \u00e0 l\u2019\u00e9volution des attentes, que ce soit en B to B ou en B to C, votre succ\u00e8s passe par l’\u00e9coute de\u00a0la voix de vos clients<\/strong>\u00a0et de\u00a0vos employ\u00e9s<\/strong>. Vous devez \u00e9galement\u00a0revisiter votre parcours-client<\/strong>\u00a0et co-cr\u00e9er ensemble une vision commune de l\u2019exp\u00e9rience que vous souhaitez livrer.[\/vc_column_text][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb11145″ image_size=\u00a0\u00bbfull\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb animation_easing=\u00a0\u00bbdefault\u00a0\u00bb animation_movement_type=\u00a0\u00bbtransform_y\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\n

D\u00e9velopper un programme de fid\u00e9lisation pour cr\u00e9er une exp\u00e9rience unique<\/h3>\n

Les clients sont pr\u00eats \u00e0 d\u00e9penser plus s\u2019ils ont le sentiment de vivre une exp\u00e9rience satisfaisante. De plus, la qualit\u00e9 de cette exp\u00e9rience \u00e0 un impact direct sur la loyaut\u00e9 qu\u2019ils d\u00e9veloppent envers la marque. Les programmes de fid\u00e9lisation sont donc une strat\u00e9gie incontournable pour accro\u00eetre votre performance.<\/p>\n

Comment marier exp\u00e9rience client et fid\u00e9lisation ? Comment r\u00e9pondre aux exigences des clients membres de vos programmes ? Comment rehausser l\u2019exp\u00e9rience des consommateurs et les r\u00e9compenser au-del\u00e0 de l\u2019aspect transactionnel ?<\/p>\n

Alors que la fid\u00e9lisation client est en pleine transition, d\u00e9couvrez l\u2019exp\u00e9rience client et de fid\u00e9lit\u00e9 comme strat\u00e9gie de diff\u00e9renciation.<\/p>\n

\u2022 Rendez la collecte de donn\u00e9es ludique pour enrichir la connaissance client ;<\/p>\n

\u2022 D\u00e9veloppez une strat\u00e9gie fid\u00e9lit\u00e9 pour cr\u00e9er un lien \u00e9motionnel avec vos clients ;<\/p>\n

\u2022 Inspirez-vous de bonnes pratiques \u00e9prouv\u00e9es dans l\u2019industrie pour vous d\u00e9marquer.<\/p>\n

Quand: 16 septembre 2020<\/strong><\/p>\n

O\u00f9: En ligne<\/strong><\/p>\n

Utilisez le code SPK pour \u00e9conomiser 30 %<\/strong><\/p>\n

R\u00e9servez votre place<\/a><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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