Brands are always on the lookout for ways to engage with customers and boost loyalty. While games are a fun and interactive way to engage with customers, gamification is fast becoming part of many business strategies.<\/p>\n
Although gamification keeps growing at a tremendous pace, don\u2019t mistake it as a trend. Customers are looking for more engaging and personalized experience. Adding a gamification feature to your loyalty program can encourage customers to interact with your brand and your program.<\/p>\n
It is the application of game mechanism in a non-game environment. It usually includes items such as badges, achievement, leaderboard, status and challenges. As well as being fun and engaging, gamification can support a loyalty strategy in order to meet goals.<\/p>\n
The idea behind adding games to loyalty programs is to create a great customer experience and strengthen the relationship between your brand and customers. In fact, gamification stimulates customer loyalty and enables you to collect data on client motivation and behaviour. Customers who participate are more likely to be engage with your brand, talk about your program, and make recurring purchases.<\/p>\n
How do you know if you should use gamification in your loyalty program? Which gamification feature should you use? To answer these questions, you must first identify your business objectives.<\/p>\n
Identifying the right gamification strategy with the right rewards will keep your customer engaged and have an impact on your bottom line.<\/p>\n
To get gamification right, your strategy must be designed to address a goal or solve a specific issue. Are you trying to encourage customers to use your mobile app? Are you looking to stimulate visits over a certain time period? Do you want to learn more about customer preferences or increase their engagement on social media? Is your goal a short-term action or a long-term change in behaviour?<\/p>\n
Without clear objectives, gamification can turn into a distraction for your marketing and IT teams\u2014while frustrating or outright disappointing your customers. By identifying your objective and situating it in time, it will be much easier to select the right gamification feature.<\/p>\n
Gamification components are included with most loyalty solutions available on the market. There are also many solutions available that can be personalized and added to your website or mobile app.<\/p>\n
When selecting the right game mechanism, it\u2019s vital you consider both your goal and your customers. What will motivate them? What will get them engage? Here are 8 tips to keep in mind:<\/p>\n
Simple does not mean boring. It means ensuring that it\u2019s easy for customers to participate in the gamification process without requiring complex instructions.<\/p>\n
When it comes time to develop your game mechanism, make sure you set very clear goals for customers. That way they can understand exactly how to participate and earn a reward.<\/p>\n
A huge challenge when it comes to setting goals for customers to attain is ensuring the gamification process is accessible by as many clients as possible. To ensure everyone can meet this goal, you can adapt it to each customer or include multiple levels with different rewards.<\/p>\n
To ensure maximum engagement, let customers know of their progression and how much is left for them to reach their reward. Using a progression bar is a great visual way to communicate this information.<\/p>\n
Everyone loves to win! Adding mechanisms like badges and leaderboards is a great way for people to compare their progression with others and encourage friendly competition via a way to recognize efforts.<\/p>\n
Whether it\u2019s using bonus points, instant surprises, or special offers, be sure to provide a reward that makes gamification worth your customers\u2019 time and motivates them to continue participating. Offering bonus points for specific actions is a simple way to encourage participation.<\/p>\n
Game mechanisms can help you collect precious data on your customers. You can even gamify data collection to learn more about customers. Quizzes are excellent ways to gather data that\u2019s often inaccessible via other means.<\/p>\n
Using social media in your gamification strategy can greatly enhance the promotion of your loyalty program and brand, as well as help keep customers engaged. Encourage them to share content on social media, or provide customers with a way to share their status, location, or badge classification. Just a few fun ways to get started!<\/p>\n
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If you can\u2019t measure it, you can\u2019t improve it. Although gamification is a great tool to boost your loyalty program, not every avenue you\u2019ll try will drive results. That\u2019s why it\u2019s important to have measurable results. The right measurement will play a crucial role in knowing if your customers are more engaged and to demonstrate how effective your strategy is. Keeping this in mind, gamification should net your brand positive, lucrative results.<\/p>\n
Customer engagement and brand loyalty are at the top of the list of priorities for companies. Gamification is an incredibly powerful tool to provide a simple, fun, and engaging experience. By leveraging your program\u2019s goals and customer needs, you can use gamification to boost customer loyalty and engagement\u2026 while having fun along the way!<\/p>\n
Interested in learning more about this subject? Contact us today<\/a>! We offer strategic and operational support<\/a> for companies wishing to set up or improve loyalty programs.
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