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Your loyalty expert

Want to increase customer loyalty but need some support?

    Choose the stratLX method

    Curious? Want to learn more about stratLX? Leave us your coordinates and we’ll get in touch by phone. Have an idea and want to discuss it over coffee? Let us know where to meet you. Got a specific project in mind and need experts to give you a hand? Come to our office and we’ll plan our next steps.


    3 Place Ville Marie, Suite 400
    Montreal, QC  H3B 2E3

    Contact information

    514 503-7574

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    Andréanne Rondeau experte en fidélisation

    Andréanne Rondeau

    Founder, loyalty expert

    Loyalty expert

    Andréanne Rondeau

    Over the last 15 years of professional experience, Andréanne has grown and evolved in the loyalty and relationship-marketing sector. She’s led a wide range of loyalty program projects from original idea to launch phase.

    After starting her career at large companies like Intrawest and Groupe Yves Rocher, in 2012 Andréanne joined iQ7/24—an expert-operator of loyalty programs—where she was a partner as well as VP of Loyalty Consultation Services. She was instrumental in the company’s expansion and growth.

    Andréanne has spearheaded a number of successful loyalty and customer-relationship programs, working on program design, financial modelling, functional analysis, technological integration, customer journeys, segmentation, training, and performance monitoring. She is part marketer, part techie, and all about linking every part of a business seamlessly together.